1. Net profit margin

* Shows the percentage of net profit as against total revenue. This is an indicator the ability of the organisation to contain expenses and operate efficiently. Norms will vary by industry.

2. Gross profit margin

* Shows the percentage of revenue earned over the cost of goods sold, this will vary per sector.

3. Quick ratio

* Shows the ability to pay short term liabilities immediately and should 1:1 at a minimum.

4. Break even

* Shows the minimum sales to be achieved in order to cover all costs related to the business.

5. Net profit growth

* Shows the growth trend in net profit over 2 periods.

6. Cash burn rate

* Shows how long the available cash on hand will sustain the expenses of the company.