1. Sales revenue growth

* Shows percentage change in sales revenue between 2 periods.

2. Customer base growth

* shows the change in the number of customers over a given period. .

3. Marketing ROI

* Shows the return on investment for marketing expenses. This can be done for a specific campaign as well.

4. Average sales per customer

* Shows the average sales per customer and provides an indication of how sales to existing customers can be increased.

5. Conversion rate

* Shows the number of sales(volume) against the number of sales calls. Gives an indication of the productivity and effectiveness of sales team.

6. Average purchase value

* Shows the value per sales transaction. Provides an indication of the value of sale per customer as well as the marketing that may be required based on the nature of the sales transaction.

7. Online store visit to conversion rate

* Shows the effectiveness of online sales and the appeal of the product. Also an indicator of the online store user experience.

8. Cost of customer acquisition

* Shows the impact of marketing spend and indciates of marketing spend is through effective channels .

9. Net profit per customer

* Shows the value to net profit of each customer with a high net profit per customer being ideal, dependent on industry .

10 Churn Rate

* Shows the rate that customers are lost, this should be as low as possible and should be understood in conjunction with the cost to acquire a new customer.