Objectives:
OKRs are a strategic methodology to enable companies to reach desired outcomes in a focused and measurable manner.

What is an Objective?
• A statement describing a state of affairs at a point in the future.
• Objectives should align to the overall strategy of the business and the department.
• Try and set objectives for a period of 3 months and ensure they are monitored.
• Do not set more than 3 objectives per business area per quarter

An Objective should be:
• Inspirational - Must inspire all involved to reach further.
• Doable in a set time period - must be realistically achievable in the set time.
• Qualitative - Must be expressed in words and not numbers.
• Attainable - Must be within reach given the resources available.
• Provide business value - Must create value for the business once achieved.
• Controllable by the team - achievement must be the responsibility of the team

Example:
Exceed quarterly sales target